Privacy & Data Deletion

Privacy Policy

Last updated: August 29, 2025

Who we are. NGCS (“we”, “us”) provides marketing automation, CRM, and messaging services. Contact: support@ngcs.co.il.

What data we collect

• Identifiers & contact data: name, email, phone, company, city.
• Meta platform IDs: Facebook User ID / Page-scoped ID (PSID), WhatsApp number (WA ID).
• Lead data: fields submitted via Facebook/Instagram Lead Ads, website forms, or WhatsApp flows.
• Messaging metadata: message template names, send status/timestamps, delivery/read receipts; we do not store WhatsApp message content unless expressly needed for a service interaction.
• Usage & device data: pages viewed, events, cookie/pixel data (e.g., Meta Pixel), IP, user-agent.

How we collect it

• Directly from you (forms, chats, support).
• From Meta products (Facebook/Instagram/WhatsApp) when you interact with our ads, pages, or messaging.
• From integrated tools (CRM, analytics, helpdesk) acting as processors on our behalf.

How we use data

• Provide and improve marketing, CRM, and support services you request.
• Respond to messages and inquiries, measure performance, and prevent fraud/abuse.
• Where required, for legal compliance and to protect our rights/users.

Sharing & processors

We share data with service providers (hosting, CRM, analytics, communication platforms including Meta’s APIs) under contracts that restrict processing to our instructions. We do not sell your personal data.

Retention

We keep personal data only as long as needed for the purposes above, or as required by law/contract. Message metadata may be retained for billing/audit; personal identifiers are deleted or anonymized when no longer needed.

Security

We use administrative, technical, and organizational measures appropriate to the risk (access controls, encryption in transit, logging). No system is 100% secure.

Children

Our services are not directed to children under 13 (or higher local age as applicable). We do not knowingly collect such data.

International transfers

Data may be processed outside your country. Where required, we use appropriate safeguards.

Your rights

Subject to law, you may have rights to access, correct, delete, object, restrict, or port your data. To exercise, email support@ngcs.co.il. We may ask to verify your identity.

Data Deletion Policy (Meta/Facebook & WhatsApp)

Users can request deletion through Meta or directly to us. We delete or irreversibly anonymize personal identifiers linked to Meta IDs (e.g., PSID, WhatsApp number). Aggregated non-identifiable analytics may be retained.

1. Through Meta (recommended): Use Facebook/Instagram account settings to request deletion. Meta sends us a secure signed_request and we process it automatically.
2. Via WhatsApp: If the request is initiated via WhatsApp, we process it upon receiving the relevant identifier.
3. Manual request: Email support@ngcs.co.il with your Facebook User ID/PSID or WhatsApp number (+972…).

Confirmation: Our system returns a confirmation code and reference URL after processing. Automated callback endpoint (POST only): /wp-json/ngcs/v1/meta-data-deletion.